The General Muir at Emory Point in Atlanta has been one of the city’s most celebrated Jewish deli restaurants since Todd Ginsberg and his partners opened it in 2013, building a menu around house-cured pastrami, house-made bagels, and the New York Jewish deli tradition interpreted through an Atlanta lens with the quality sourcing and from-scratch commitment that earns a restaurant its James Beard Award nominations. It appeared in Season 23, Episode 7 of Diners, Drive-Ins and Dives, “Beef It Up,” which aired September 18, 2015. Guy Fieri found an Atlanta deli kitchen doing Jewish deli from scratch with the depth of commitment that earns a restaurant its national food media reputation in a city with almost no Jewish deli tradition before The General Muir arrived.
Quick Facts
Restaurant: The General Muir
City: Atlanta, Georgia
Cuisine: Deli / Jewish
DDD Season: 23
DDD Episode: 7
Episode Title: Beef It Up
Original Air Date: September 18, 2015
Address: 1540 Avenue Pl. B-230, Atlanta, GA 30329
Phone: 678-927-9131
Website: https://www.thegeneralmuir.com
Status: Open
What to Eat
The House-Cured Pastrami Sandwich on rye with house-made mustard is the deli centerpiece that earns The General Muir its Atlanta reputation — pastrami cured and smoked in house, the way the great New York delis do it. The House-Made Bagels with all the traditional cream cheese and lox accompaniments are the morning item that earns its own devoted following among Atlanta’s Jewish community and the broader food world that discovered them. The Matzo Ball Soup with house-made broth is the Jewish deli classic that earns its own following among regulars who order it every visit. Find an Atlanta hotel on Trivago.
Plan Your Visit
Check the website for current hours. Reservations recommended for dinner.
Address: 1540 Avenue Pl. B-230, Atlanta, GA 30329
Phone: 678-927-9131
Website: https://www.thegeneralmuir.com
Status: Open
Triple D Essentials
Stream the Beef It Up episode on Amazon. The General Muir is one of the great Jewish delis in the South.
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The General Muir appeared in Season 23, Episode 7 of Diners, Drive-Ins and Dives, “Beef It Up,” originally aired September 18, 2015. Todd Ginsberg opened the restaurant in 2013.